Which CISI principle states never seek personal advantage from confidential information?

• A. Personal Accountability
• B. Respect for market participants
• C. Client focus
• D. Conflict of interest

Answer: (C)

Client focus is about putting the client’s interests first and handling information in a way that protects the client. Never seeking personal advantage from confidential information fits here because using such information for personal gain would harm the client’s interests, undermine trust, and breach the obligation to act in the client’s best interests. It emphasizes keeping information confidential and using it solely to benefit the client.

The other principles cover related ideas—personal accountability is about owning actions, respect for market participants about fair treatment of others, and managing conflicts of interest about avoiding situations where personal interests clash with clients’ interests—but the explicit prohibition on leveraging confidential information for personal gain is a direct expression of putting clients first.